The Perfect SHORT Press release (The one that gets put up and widely read).

The perfect press release. All in poster form, in a very visual package, all the information a potential goer needs. I see so many lengthy written out, derailed explanations that drone on in FB...with the visual part wasted or empty. Make a poster, have it relate to the event. Have it in an attractive form, with the info someone needs to know and go there. And that includes the address and time!