You own a gallery. You see yourself in competition with other galleries. So you pull in your own direction. I mean, it's the thing to do, right?
Wrong. Your competition are the trinket shops along the beach and tourist traps. The tourists do not know you exist, an they are not going to leave Beach Drive or the Beach itself. If you think of yourself and your gallery as a destination, check your bloated ego at the door. The only thing that is going to persuade a tourist to leave the cluster/clot of other tourists is a destination of multiple potential stops (in part because they think there will be others like themselves there. That means The 600 block, Central Arts District, and Warehouse District, not one single gallery.
An arts community is far more attractive than one single gallery.
It is time to think bigger. This is why Beach Drive works, or the Beaches, Disney and all the other parks, etc.